Wine at "value end" of market increasing in popularity
18th November 2008
As the credit crunch forces consumers to be more cautious, cheap wine or that at the "value end" of the market is becoming more popular.
That is according to the Wine and Spirit Trade Association (WSTA) which has said that it has also noticed a "softening in the market".
Gavin Partington, spokesman for the WSTA , said that according to the organisation's research there has been a distinct shift away from the five, six, seven pound bottles of wine and an increase around the four to five pound mark.
Mr Partington explained: "Wine is sold on price points, so its £4.99 and £4.49, £3.99 and it's those areas where there is according to our survey a growth over the last few months."
According to the October 2008 Consumer Intelligence Report, the rise of Rose is showing no signs of stopping as some 60 per cent of regular wine consumers say they now drink it.
The research also showed that whether people are opting for cheap wine or not, their tastes are changing. Pinot Grigio has just overtaken Sauvignon Blanc as the second favourite white varietal.