Wines Direct Merchants - Where To Buy Wine From?

We work with over 20 wine merchants and supermarkets in the UK and bring their stock together so that you can compare their offers and get the best deals. This page lists all the merchants we are working with at the moment with valuable information about who they are, their delivery options and the products they sell.

How To Choose Your Wine Merchant?

Choosing your wine merchant

It can sometimes be difficult to choose where to buy your wines or spirits from. Here's some advice to help you. Depending on which factor is most important to you, you will want to buy from a different type of merchant:

  • Price: You will usually find the best price at supermarkets or big merchants such as Majestic Wine. Because they have big stock capacities, they can negotiate very good deals with suppliers and pass the savings on to their customers. They also run a lot of promotional offers like "Save 25% off everything" and sometimes offer voucher codes so you get even more savings.
  • Stock Level: Again, your best bet will be wine shops from supermarkets such as Tesco Wine by the case or Waitrose Cellar, or bigger wine specialists such as Majestic Wine or Laihwaite's. They have much more stock because their customer base is much bigger. However, be careful with online groceries shops because there's usually a limit of 36 bottles per order. Also be aware that they might substitute your items if they're not in stock in your nearest store.
  • Choice: If you like having large choices, you could be happy with some supermarkets offers as some are expanding their range, especially online. However, wine specialists like Majestic Wine, Laithwaite's, Virgin Wines and some smaller independent merchants, might be more suitable for you. They always try to stay clear from competing with supermarkets by offering a larger range with more rare wines.
  • Rarity: If you are looking for the little gem you tried at this great restaurant, or on your holiday in Italy, your best bet will be independent merchants. They often stock wines that are less known by customers and can help you choose with an expert knowledge. Some shops will even specialise in one or two countries so you know they'll have more varieties to offer. Small shops have more freedom when it comes to choosing wines whereas supermarkets need to satisfy a certain type of demand.
  • Customer Experience: If you are after an amazing customer experience and want to learn more about wine, you also might want to turn towards smaller independent merchants. This doesn't mean that supermarkets will have bad customer service, but it's a more formatted experience because they're a much bigger company. With smaller, family-run businesses, you can usually get the extra personal advice or friendly chat that bigger businesses can't always offer.
  • Delivery Options: The bigger the merchant, usually the cheaper delivery options will be. Most big merchants will offer free standard delivery or Click & Collect, which is really useful if you have a store nearby. Again, this is because they have the infrastructure available which helps them keep costs down. Smaller merchant will usually charge you around £7.00 for delivery but might offer it for free if you spend £100 or £150 with them. You have to keep in mind that delivering wine is expensive. Because it's a fragile item, it needs to be in a special packaging.

We've tried to provide as much useful information as we could for each of our merchants. This way, you can make the best decision according to what's important to you. If you're still not sure about something, feel free to contact us and we'll be happy to help. For delivery inquiries, you should go to the merchant website where they will always have full information about prices and excluded postcodes.

Asda Wine Shop

Asda Groceries Logo

Asda Wine Shop

  • Type of merchant: Supermarket online wine shop
  • Products: 600 wines, Champagne, fortified wines
  • Minimum purchase: Mix any 6 bottles
  • Delivery: Free standard delivery & Click & Collect
  • International Delivery: No
  • Dedicated Gift service: No
  • Pre-Mixed Cases: Yes
  • Wine Club: No
  • Product Substitution: No
  • Awards: Supermarket of the Year 2015 by Decanter
View Asda Wine Deals >

Tesco Wine by the case

Tesco Wine by the Case

Tesco Wine by the case

  • Type of merchant: Supermarket online wine shop
  • Products: Over 700 wines, Champagne, fortified wines
  • Minimum purchase: Buy 6-bottle cases
  • Delivery: Free delivery on orders over £60, else £6.00
  • International Delivery: No
  • Dedicated Gift service: No
  • Pre-Mixed Cases: Yes
  • Wine Club: No
  • Product Substitution: No
View Tesco Wine Deals >

Waitrose Cellar

Waitrose Cellar Logo

Waitrose Cellar

  • Type of merchant: Supermarket online wine shop
  • Products: Over 1,500 wines, Champagne, fortified wines, spirits
  • Minimum purchase: 1 bottle
  • Delivery: Standard delivery is £5.95 & Click & Collect is free on orders over £60, otherwise £5.95
  • International Delivery: No
  • Dedicated Gift service: Yes
  • Pre-Mixed Cases: Yes
  • Wine Club: No
  • Product Substitution: No
  • Awards: Gold ‘Wine Buyer of the Year 2013’ at the IWSC; Wine Retailer, Spirits Retailer and Supermarket of the Year at the 2014 and 2015 Drinks Retailing Awards

See if any vouchers are available from Waitrose Cellar >

View Waitrose Cellar Deals >

Majestic Wine

Majestic Wine Logo

Majestic Wine

  • Type of merchant: Online wine retailer, with 200 stores across the UK
  • Products: Over 700 wines, Champagne, fortified wines, spirits, beers, soft drinks
  • Minimum purchase: Buy single bottles or mix any 6
  • Delivery: Free delivery (min 6 bottles) or Click & Collect on all orders
  • International Delivery: No
  • Dedicated Gift service: Yes
  • Pre-Mixed Cases: Yes
  • Wine Club: No
  • Product Substitution: No
  • Extra discounts: Save at least 10% and up to 33% off when you mix any 6 bottles
  • Awards: Great Value Merchant of the Year 2015 & 2014 at the Sommelier Wine Awards
View Majestic Wine Deals >

Marks & Spencer

Marks & Spencer Logo

Marks & Spencer

  • Type of merchant: Supermarket online wine shop
  • Products: Over 800 wines, Champagne and fortified wines; also offer spirits, beers and other drinks
  • Minimum purchase: 1 bottle (some wines are sold by the case - 6 bottles)
  • Delivery: Free standard delivery on orders over £50, otherwise £3.50; Free nominated day delivery on orders over £100, otherwise £3.99; £3.99 next day delivery when you order by 10pm
  • International Delivery: No
  • Dedicated Gift service: Yes
  • Pre-Mixed Cases: Yes
  • Wine Club: Yes
  • Product Substitution: No
View M&S Wine Deals >

Laithwaite's Wine

Laithwaites

Laithwaite's Wine

  • Type of merchant: Online wine merchant, with over 20 stores in England
  • Products: Over 1,500 wines, Champagne, fortified wines, beers, ciders
  • Minimum purchase: Buy single bottles
  • Delivery: Standard delivery is £7.99; Free Click & Collect
  • International Delivery: No
  • Dedicated Gift service: Yes
  • Pre-Mixed Cases: Yes
  • Wine Club: Yes
  • Product Substitution: No
  • Awards: Online Retailer of the Year & Wine Merchant of the Year at IWC 2015

View our exclusive Laithwaite's vouchers >

View Laithwaite's Deals >

Virgin Wines

Virgin Wines logo

Virgin Wines

  • Type of merchant: Online wine retailer
  • Products: Over 500 wines, Champagne, fortified wines
  • Minimum purchase: Mix any 12 or 16 bottles
  • Delivery: Free standard delivery on orders over £150, else £7.99
  • International Delivery: No
  • Dedicated Gift service: Yes
  • Pre-Mixed Cases: Yes
  • Wine Club: Yes
  • Product Substitution: No

View our exclusive Virgin Wines vouchers >

View Virgin Wines Deals >

Naked Wines

Naked Wines

Naked Wines

  • Type of merchant: Customer funded online wine business
  • Products: Over 200 wines, Champagne, fortified wines
  • Minimum purchase: Mix any 6, 12 or 18 bottles
  • Delivery: Free standard delivery when you buy 12 bottles or more, else £4.99
  • International Delivery: No
  • Dedicated Gift service: Yes
  • Pre-Mixed Cases: Yes
  • Wine Club: Yes
  • Product Substitution: No

View our exclusive Naked Wines vouchers >

View Naked Wines Deals >

Selfridges & Co

Selfridges & Co

Selfridges & Co

  • Type of merchant: Luxury department store
  • Products: Over 1,600 wines, Champagne, fortified wines, spirits, beers, hampers
  • Minimum purchase: Buy single bottles
  • Delivery: Standard delivery is £5.00; free Click & Collect
  • International Delivery: Yes
  • Dedicated Gift service: Yes
  • Pre-Mixed Cases: No
  • Wine Club: No
  • Product Substitution: No
View Selfridges Deals >

The Drink Shop

The Drink Shop

The Drink Shop

  • Type of merchant: Online drink specialist retailer
  • Products: Over 4,800 wines, Champagne, fortified wines, spirits, beers and other drinks
  • Minimum purchase: Buy single bottles or 6-bottle cases
  • Delivery: Standard delivery from £4.99
  • International Delivery: Yes
  • Dedicated Gift service: Yes
  • Pre-Mixed Cases: No
  • Wine Club: No
  • Product Substitution: No
View The Drink Shop Deals >

CellarVie Wines

CellarVie

CellarVie Wines

  • Type of merchant: Independent & family-owned online wine retailer
  • Products: Over 400 wines, Champagne, fortified wines, spirits
  • Minimum purchase: Buy single bottles or 6-bottle cases
  • Delivery: Standard delivery is £6.95
  • International Delivery: Yes
  • Dedicated Gift service: Yes
  • Pre-Mixed Cases: Yes
  • Wine Club: No
  • Product Substitution: No
View CellarVie Deals >

The Wine Reserve

The Wine Reserve

The Wine Reserve

  • Type of merchant: Family-owned & independent online wine retailer, with a shop in Cobham
  • Products: Over 700 wines, Champagne, fortified wines
  • Minimum purchase: Buy single bottles or mix any 6 bottles to enjoy cheaper prices
  • Delivery: Free standard delivery on orders over £100, else £5.99
  • International Delivery: No
  • Dedicated Gift service: No
  • Pre-Mixed Cases: No
  • Wine Club: No
  • Product Substitution: No
  • Awards: Independent Champagne Retailer of the Year 2015 at the Drinks Retailing Awards; Regional Merchant of the Year at the IWC 2014
View The Wine Reserve Deals >

FromVineyardsDirect

FromVineyardsDirect Logo

FromVineyardsDirect

  • Type of merchant: Independent online wine retailer
  • Products: Over 300 wines, Champagne, fortified wines, spirits
  • Minimum purchase: Buy single bottles
  • Delivery: Free standard delivery when you buy 12 bottles, else prices start from £3.00
  • International Delivery: No
  • Dedicated Gift service: No
  • Pre-Mixed Cases: Yes
  • Wine Club: Yes
  • Product Substitution: No
View FromVineyardsDirect Deals >

Giordano Wines

Giordano Logo

Giordano Wines

  • Type of merchant: Independent, family-owned wine retailer & winery based in Piedmont, Italy
  • Products: Over 100 Italian wines, pantry and hampers
  • Minimum purchase: Mix any 12 bottles
  • Delivery: Standard delivery is £5.95
  • International Delivery: No
  • Dedicated Gift service: Yes
  • Pre-Mixed Cases: Yes
  • Wine Club: No
  • Product Substitution: No
View Giordano Deals >

Tannico

Tannico Logo

Tannico

  • Type of merchant: Italian e-commerce website
  • Products: Over 2,500 Italian wines & 500 wines from around the world
  • Minimum purchase: Buy single bottles
  • Delivery: Free delivery on orders over £89, else £6.95
  • International Delivery: No
  • Dedicated Gift service: No
  • Pre-Mixed Cases: No
  • Wine Club: No
  • Product Substitution: No

View our exclusive Tannico voucher >

Learn More About Tannico >

Master Of Malt

Master Of Malt

Master of Malt

  • Type of merchant: Independent online spirits retailer
  • Products: Over 6,500 spirits, wines, Champagne, fortified wines, beers
  • Minimum purchase: Buy single bottles
  • Delivery: Standard delivery from £2.95
  • International Delivery: Yes
  • Dedicated Gift service: Yes
  • Pre-Mixed Cases: No
  • Wine Club: No
  • Product Substitution: No
View Master of Malt Deals >

The Whisky Exchange

The Whisky Exchange

The Whisky Exchange

  • Type of merchant: Family-owned independent online spirits retailer, with a shop in London
  • Products: Over 8,000 spirits, Champagne, fortified wines, beers
  • Minimum purchase: Buy single bottles
  • Delivery: Standard delivery from £4.95
  • International Delivery: Yes
  • Dedicated Gift service: Yes
  • Pre-Mixed Cases: No
  • Wine Club: No
  • Product Substitution: No
View The Whisky Exchange Deals >